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Latest Salesforce for Retail Innovations Assist in Customizing Every Shopping Experience

Abhinav Gupta

Latest Salesforce for Retail Innovations Assist in Customizing Every Shopping Experience

The "New Salesforce for Retail Innovations" is an updated version of the platform specifically tailored to the needs of retailers. It aims to help retailers personalize every shopping moment for their customers by using data and insights to create personalized experiences and improve customer engagement. Some of the key features of the new Salesforce for Retail Innovations include tools for personalization, analytics, and automation, which can help retailers better understand their customers and improve the overall shopping experience.

According to new Salesforce data, the most common source of consumer dissatisfaction with merchants is a disconnected experience. Furthermore, 79% of consumers polled want to review their retail expenditure in the coming year. However, 65% will stick with organizations that provide a more customized experience.

Salesforce for Retail Media assists retailers in increasing and optimizing advertising income.

Retailers navigating recent data privacy rules are seeking new methods to harness first-party data from customers. Additional Salesforce for Retail Media technologies enable them to activate that first-party data, providing them with new audience insights, targeting capabilities, and resources to increase advertising revenues. Organizations may use Salesforce for Retail Media to:

  • Integrate first-party data to provide ad buyers immediate access to target audiences.

  • Utilize automation and workflows to improve advertising relationships, increase operational efficiencies, and boost sales cycles.

  • With actionable insights and timely reporting, you can improve campaign performance.

Innovations and partnerships from Commerce Cloud enable smooth shopping experiences

New Commerce Cloud features enable seamless experiences, reducing time to value, streamlining processes, and keeping customers returning to businesses' digital storefronts. Retailers may use Commerce Cloud to:

  • A unified picture of transactions at one place: With a new collaboration between Mad Mobile, Stripe, and Salesforce, you can achieve a unified picture of transactions across digital and physical locations. In physical businesses, merchants may now utilize Salesforce Payments as their payment service provider in combination with Mad Mobile as the POS and Stripe Terminal for payment services and hardware.

  • Speed up time to value and boost conversion rates: With Composable Storefront features such as a new shopper context API, out-of-the-box analytics and dashboards, and new implementation accelerators and connectors help to speed up time to value and accelerate conversion rates.

  • Enhance efficiency, automate financial transactions, broaden delivery options, and more: through the utilization of numerous Commerce Cloud partners that will soon be accessible on AppExchange.


Unifying data with Genie leads to increased efficiency for brands and a more personalized experience for shoppers.

Retailers can unlock value from their current customer data, boost efficiency by decreasing integration costs, break down data silos, and control data quality with new innovations powered by Salesforce Genie Customer Data Cloud. It will benefit them in the following ways:

  • With the new CDP Azure Storage Connector, you can enrich customer profiles with data saved in Azure Data Lake Storage and enable personalisation across channels. The Salesforce connection enables merchants to effortlessly import data from Azure into Genie Customer Data Cloud.

  • Ensure the reliability and trustworthiness of performance and reporting data by automating data management with the new Marketing Cloud Intelligence Data Control Center.

  • With the MuleSoft Accelerator for Retail, you can synchronize customer, sales order, product, and inventory data across systems to build a single shopper view, customize marketing interactions, and see real-time inventory.

Salesforce Loyalty Management helps retailers retain customers, increase engagement, and boost program ROI. It allows companies to quickly launch promotions and customize rewards programs, track predicted revenue from promotions, and make adjustments to reach goals. It also improves customer service and agent productivity.

Explore more:

  • Know about Salesforce Spring '23 Release click here

  • Learn about the Salesforce Automotive cloud click here

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