Salesforce Retail Cloud With Modern POS
The retail industry is transforming as digitalization reshapes customer shopping habits. E-commerce has gained a strong foothold, attracting more customers every day. Yet, traditional in-store shopping remains a preferred choice for many.
Last year, online shopping made up 19% of total retail sales. This number will only continue to grow, making it essential for retailers to deliver an exceptional customer experience across both digital and physical stores.
From websites to mobile apps, retailers are leaving no stone unturned to provide their shoppers with exceptional shopping experiences. However, the one thing missing is a connected system that can truly empower your associates. In this blog, we’ll introduce you to the all-new Salesforce Retail Cloud POS, a cutting-edge solution designed to meet your business needs and exceed customer expectations.
The all-new Salesforce Retail Cloud Powered with Modern POS
Retail Cloud is Salesforce’s newest offering, introduced at Dreamforce 2024, with the acquisition of PredictSpring. This comprehensive, no-code cloud-based solution is tailored specifically for the retail industry
What is retail cloud all about?
Salesforce Retail Cloud combines the convenience of online shopping with the personal touch of in-store experiences. More than just a POS, it’s a robust, cloud-based platform designed to help businesses reach, acquire, and retain customers.
Imagine recreating the personalization of online shopping right in-store or unifying commerce, marketing, and loyalty programs into one intelligent platform that’s easy to configure, mobile-first, and even works offline. That’s Retail Cloud for you—powered by Modern POS and built on the world’s #1 AI platform, Einstein. It unifies service, commerce, marketing, and all retail features into a single platform, eliminating the need for multiple systems and simplifying retail operations.
On average, an organization uses 44 different solutions to manage customers' data.
What’s special about the Point of Sale?
Unlike typical POS systems that resemble spreadsheets and calculators, Salesforce retail POS stands out with its sleek and user-friendly interface. It is fast, visually appealing, and offers a 360-degree view of customers and products.
The solution integrates key features such as tracking previous purchases, checking product availability, handling returns and exchanges, and managing cash. Store associates no longer need to toggle between multiple apps, everything they need to provide seamless service is here in one technology.
Why the Need?
Salesforce has long been the top choice for retailers, offering a suite of tools under the Salesforce for Retail umbrella. Previously, retailers had to rely on multiple solutions for various functionalities, as there wasn’t a dedicated solution to address the industry challenges. To bridge this gap, Salesforce introduced Retail Cloud—a unified platform that consolidates multiple functions into a single, comprehensive solution for all retail needs.
Features of Salesforce Retail Cloud with POS
Salesforce Retail Cloud offers everything you need to manage the entire customer journey, from initial awareness and engagement to building long-term loyalty. Let’s explore its key features.
1. Offline Mode: This feature will ensure seamless transactions even during internet downtime. Payment details will be securely stored on the device when the connection is lost. Once reconnected, all transactions will be synchronized and processed, ensuring no loss of sales data.
2. Product Accessibility with Endless Aisle: The Endless Aisle enables shoppers and associates to access a complete product catalog, including items available in-store, online, or currently out of stock. This ensures no sales opportunities are missed, as customers can always find and purchase what they need, regardless of inventory location.
3. Inventory Management: Using the Retail cloud POS system, you can monitor inventory levels in real-time across both online and physical stores. This advanced capability ensures accurate stock tracking, quicker restocking decisions, and up-to-date product availability across all sales channels.
4. Multiple Payment Integrations: Retail Cloud allows you to integrate with global payment providers like Evalon and Adyen, enabling your retail business to accept payments from customers worldwide.
Features such as line-busting with iPhone, Tap to Pay, and Pay by Link provide flexible transaction options, ensuring a seamless checkout process and enhancing the overall shopping experience.
5. Mobile POS: With Salesforce retail Point of Sale systems, store associates can bring the checkout directly to customers. Using mobile devices, they can check inventory and process transactions from anywhere in the store, eliminating long waits at billing counters.
Transform your retail business with retail cloud
The features look quite promising, let us explore the benefits and see how they can transform your retail operations.
1. Built-in AI: As the first AI-powered cloud-native POS system, Retail Cloud uses artificial intelligence to personalize customers' experiences based on their behavior and preferences. With each interaction, the system improves, enabling you to deliver more precise and relevant recommendations over time.
According to a Salesforce survey, AI recommendations contributed to 13% of sales in the past year.
2. Personalized Shopping at Every Touchpoint: Disconnected systems are a thing of the past. Retail Cloud simplifies clienteling by providing a 360-degree view of each shopper, including their loyalty status, purchase history, and preferences. This empowers you to deliver memorable and highly personalized shopping experiences.
3. Simplified Integration and Customization: Built on a no-code platform, Retail Cloud POS features an intuitive drag-and-drop interface, enabling you to configure the solution to meet your business needs. Its seamless integration with other systems makes it ideal for any retail environment.
4. Flexible Store Fulfillment: Retail Cloud’s OmniCart architecture empowers you to exceed customer expectations by offering flexible fulfillment options, such as delivery, BOPIS (Buy Online, Pickup In-Store), and curbside pickup. Each item in a cart can have its own fulfillment method, giving your shoppers the freedom to choose what works best for their convenience.
Conclusion
The launch of Retail Cloud marks a game-changing step by Salesforce for the retail industry. Retailers no longer need to juggle multiple systems or worry about operational challenges—everything they need to succeed is available in a single platform. From streamlining operations to enhancing customer experiences and empowering store associates with modern tools, Retail Cloud is designed to address every aspect of retail. This powerful solution ensures you stay ahead of the competition, deliver seamless shopping experiences, and build lasting customer loyalty.
Ready to revolutionize your retail operations? Contact Concretio, a leading Salesforce development company, to be among the first to harness the power of Salesforce Retail Cloud POS. The future of retail begins now—don’t miss your chance to lead the way!
References
Retail Cloud POS(Source: Salesforce.com)
Mobile POS(Source: Salesforce.com)
Retail Cloud POS Customization(Source: Salesforce.com)
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